improvement in product
awareness in two months
increase in sales of key
products in four months
new customers
won during the campaign
Salespeople were first tested on their product knowledge and job awareness using a gamification solution devised in conjunction with the management team (including technical specialists and sales managers). The assessment was repeated three times in two months. This was followed by a Train The Trainer (TTT) programme for managers to transition away from the previous technical training process—which focused heavily on the product—toward a more customer-centric approach.
EN
LATAM
ASIA
