{"id":1419,"date":"2020-03-23T16:35:00","date_gmt":"2020-03-23T15:35:00","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/en\/?page_id=1419"},"modified":"2025-07-08T15:19:05","modified_gmt":"2025-07-08T13:19:05","slug":"nexans-chili","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/nexans-chili\/","title":{"rendered":"Nexans  Chili"},"content":{"rendered":"<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Desafios<\/strong>\n\t\t\t\tDevido \u00e0 elimina\u00e7\u00e3o de cabos de halog\u00eanio e a uma aplica\u00e7\u00e3o rigorosa do padr\u00e3o de seguran\u00e7a, poucos players est\u00e3o presentes no mercado local (LATAM) nesse tipo de cabo. Assim, a Nexans desejava aproveitar essa situa\u00e7\u00e3o para aumentar rapidamente a penetra\u00e7\u00e3o e participa\u00e7\u00e3o de mercado do cabo Freetox-Flex (menos inflam\u00e1vel que o padr\u00e3o). A comercializa\u00e7\u00e3o \u00e9 feita de forma indireta com revendedores, sendo fundamental treinar essa segunda for\u00e7a de vendas em cabos Freetox-Flex de maneira r\u00e1pida e eficiente, tanto no conhecimento do produto como nas vantagens comerciais.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">+34%<\/h4>\n\t\t\t<p class=\"key-description\">crescimento vendas<br>de produtos em 6 meses<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">-23%<\/h4>\n\t\t\t<p class=\"key-description\">redu\u00e7\u00e3o dos custos de treinamento comparados<br>com a abordagem tradicional<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">+37%<\/h4>\t\n\t\t\t<p class=\"key-description\">mais pessoas treinadas em compara\u00e7\u00e3o<br>com os programas de treinamento convencionais<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">A Solu\u00e7\u00e3o Halifax Consulting<\/h3>\n\t\t\t\t<p>Foi lan\u00e7ada uma iniciativa piloto com o principal distribuidor de equipamentos el\u00e9tricos no Chile, abrangendo 14 escrit\u00f3rios e 152 vendedores em seis meses. Uma solu\u00e7\u00e3o de aprendizado m\u00f3vel foi usada para lan\u00e7ar tr\u00eas ondas de desafios de conhecimento (padr\u00f5es el\u00e9tricos, entendimento de iniciativas el\u00e9tricas e a possibilidade de os revendedores aconselharem seus clientes sobre o desenho de projeto, e como lidar com obje\u00e7\u00f5es dif\u00edceis de resolver sobre a venda de Freetox-Flex). Essa \u00faltima onda permitiu que os revendedores pudessem despertar o interesse de clientes resistentes e contornar obje\u00e7\u00f5es \u00e0 aquisi\u00e7\u00e3o do Freetox-Flex.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2020\/03\/halifax-consulting-success-story-nexans-1.jpg\" alt=\"photo success story Nexans  Chili\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2020\/03\/halifax-consulting-success-story-nexans-1.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tFatores de sucesso\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Escolha da tecnologia: a melhor solu\u00e7\u00e3o dispon\u00edvel para refor\u00e7ar o conhecimento remotamente.<\/li>\n<li>Cocria\u00e7\u00e3o do discurso de vendas com especialistas da Nexans<\/li>\n<li>Envolvimento da ger\u00eancia na Nexans e distribuidores para comunica\u00e7\u00e3o e monitoramento do projeto<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>A Nexans tinha como objetivo aproveitar a escassez de concorrentes no mercado chileno para acelerar a penetra\u00e7\u00e3o dos cabos Freetox-Flex.<\/p>\n","protected":false},"author":1,"featured_media":1421,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[3,5],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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