{"id":1430,"date":"2020-03-20T16:43:00","date_gmt":"2020-03-20T15:43:00","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/en\/?page_id=1430"},"modified":"2025-07-08T15:15:04","modified_gmt":"2025-07-08T13:15:04","slug":"equipamentos-medicos","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/equipamentos-medicos\/","title":{"rendered":"Equipamentos m\u00e9dicos"},"content":{"rendered":"
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\n\t\t\t\tDesafios<\/strong>\n\t\t\t\tA empresa, l\u00edder em seu mercado na \u00c1frica, tinha estabelecido um objetivo ambicioso de crescimento org\u00e2nico ao longo de 2 anos. Ela se perguntava se sua equipe de vendas teria condi\u00e7\u00f5es de atingir esse crescimento e desejava identificar os melhores futuros l\u00edderes de vendas em suas equipes.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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50<\/h4>\n\t\t\t

pessoas envolvidas na
fase da avalia\u00e7\u00e3o inicial<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t

\n\t\t\t

50%<\/h4>\n\t\t\t

crescimento de vendas
acima da meta por 2 anos<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t

\n\t\t\t

30<\/h4>\t\n\t\t\t

dias entre o lan\u00e7amento
e a revis\u00e3o<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n

\t\n\t
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\n\t\t\t\t

A Solu\u00e7\u00e3o Halifax Consulting<\/h3>\n\t\t\t\t

O objetivo era cocriar uma nova organiza\u00e7\u00e3o de vendas, identificando melhor as habilidades j\u00e1 adquiridas e as possibilidades de melhoria. Tamb\u00e9m foi uma oportunidade para adaptar as ferramentas para acompanhar o desempenho das vendas de acordo com a nova estrat\u00e9gia de crescimento. Foi realizada uma avalia\u00e7\u00e3o envolvendo 50 pessoas utilizando testes psicom\u00e9tricos, exerc\u00edcios de simula\u00e7\u00e3o e entrevistas individuais com cada participante. Em alguns casos, tamb\u00e9m foi dado apoio em campo para avaliar as pr\u00e1ticas em situa\u00e7\u00f5es reais do dia-a-dia para identificar oportunidades de melhoria junto aos clientes.<\/p>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n
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\n\t\t\t\t\tFatores de sucesso\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t
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    \n
  • Campanha de comunica\u00e7\u00e3o para a empresa inteira, criada pela primeira vez para envolver a todos.<\/li>\n
  • Implementa\u00e7\u00e3o alinhada com a estrat\u00e9gia da empresa, com foco no escopo de melhoria.<\/li>\n
  • Recomenda\u00e7\u00f5es abrangentes cobrindo tr\u00eas \u00e1reas:\n
      \n
    • Organiza\u00e7\u00e3o de vendas.<\/li>\n
    • Perfis de funcion\u00e1rios e seu potencial para assumir novas responsabilidades.<\/li>\n
    • Recursos para aumentar o desempenho de vendas. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

      Uma empresa l\u00edder de mercado na \u00c1frica havia estabelecido uma meta ambiciosa de crescimento org\u00e2nico para dois anos.<\/p>\n","protected":false},"author":1,"featured_media":1432,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[2],"acf":[],"yoast_head":"\nEquipamentos m\u00e9dicos - Halifax Consulting \u2013 BR<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/equipamentos-medicos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equipamentos m\u00e9dicos - Halifax Consulting \u2013 BR\" \/>\n<meta property=\"og:description\" content=\"Uma empresa l\u00edder de mercado na \u00c1frica havia estabelecido uma meta ambiciosa de crescimento org\u00e2nico para dois anos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/equipamentos-medicos\/\" \/>\n<meta property=\"og:site_name\" content=\"Halifax Consulting \u2013 BR\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T13:15:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2020\/03\/halifax-consulting-success-story-fabricant-equipements-medicaux-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/equipamentos-medicos\/\",\"url\":\"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/equipamentos-medicos\/\",\"name\":\"Equipamentos m\u00e9dicos - 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