{"id":295,"date":"2020-03-19T16:08:51","date_gmt":"2020-03-19T15:08:51","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/?page_id=295"},"modified":"2025-07-08T15:14:02","modified_gmt":"2025-07-08T13:14:02","slug":"a-leading-generic-drug-company","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/a-leading-generic-drug-company\/","title":{"rendered":"Empresa farmac\u00eautica"},"content":{"rendered":"<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Desafios<\/strong>\n\t\t\t\tUma empresa farmac\u00eautica fabricante de medicamentos gen\u00e9ricos enfrentava uma s\u00e9rie de desafios de mercado, incluindo o fim de subs\u00eddios para o ingrediente ativo de um de seus principais medicamentos e o interesse cada vez menor dos m\u00e9dicos cl\u00ednicos em visitas de representantes de medicamentos. Por meio de seus 60 representantes de campo, a empresa procurava revitalizar as vendas, oferecendo um servi\u00e7o de informa\u00e7\u00f5es sob medida para m\u00e9dicos que utilizavam recursos digitais para auxiliar nas recomenda\u00e7\u00f5es.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">60<\/h4>\n\t\t\t<p class=\"key-description\">vendedores treinados<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">6<\/h4>\n\t\t\t<p class=\"key-description\">regi\u00f5es envolvidas<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">7%<\/h4>\t\n\t\t\t<p class=\"key-description\">crescimento em recomenda\u00e7\u00f5es<br \/><br \/>\nem um mercado est\u00e1vel<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">A Solu\u00e7\u00e3o Halifax<\/h3>\n\t\t\t\t<p>Um programa de dois anos. O primeiro ano focou nos gerentes regionais que receberam treinamento pr\u00e9vio. Combinou o aprendizado inicial de forma online com workshops pr\u00e1ticos e desafios digitais. O segundo ano teve como objetivo fazer com que  os gerentes treinassem suas equipes, orientando cada um de seus representantes de vendas nas diferentes fases das reuni\u00f5es com m\u00e9dicos usando uma plataforma de aprendizado de v\u00eddeo.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"photo success story Empresa farmac\u00eautica\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tFatores de sucesso\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Envolvimento muito forte da gest\u00e3o operacional.<\/li>\n<li>Forte interatividade e envolvimento de longo prazo para os participantes.<\/li>\n<li>Alinhamento de vendas e marketing.<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"navy temoignage py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<blockquote>\n\t\t\t\t\t<p>Adorei a interatividade das sess\u00f5es, a l\u00f3gica do treinamento que, de tempos em tempos, possibilitava o aprofundamento das t\u00e9cnicas aprendidas em v\u00eddeo.<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\tAntoine R.\t\t\t\t\t\t<small>Participante do treinamento<\/small>\n\t\t\t\t\t<\/cite>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>A empresa buscava revitalizar as vendas oferecendo um servi\u00e7o de informa\u00e7\u00e3o personalizado para m\u00e9dicos, utilizando recursos digitais para auxiliar nas recomenda\u00e7\u00f5es.<\/p>\n","protected":false},"author":1,"featured_media":296,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[2,5],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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