{"id":2955,"date":"2023-06-05T16:25:27","date_gmt":"2023-06-05T14:25:27","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/br\/?page_id=2955"},"modified":"2025-07-08T20:23:39","modified_gmt":"2025-07-08T18:23:39","slug":"pratica-de-gerenciamento-de-contas-chave","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/","title":{"rendered":"Pr\u00e1tica de gerenciamento de contas-chave"},"content":{"rendered":"\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\"><div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Desenvolva suas contas-chave estrat\u00e9gicas<\/strong>\n\t\t\t\t<p data-start=\"264\" data-end=\"389\"><strong data-start=\"264\" data-end=\"389\">Um programa para gestores de contas-chave bem-sucedidos. D&ecirc; &agrave; sua empresa os recursos certos para alcan&ccedil;ar suas ambi&ccedil;&otilde;es!<\/strong><\/p>\n<p data-start=\"391\" data-end=\"412\"><strong data-start=\"391\" data-end=\"412\">Tempos de mudan&ccedil;a<\/strong><\/p>\n<p data-start=\"414\" data-end=\"586\">Em um mundo competitivo e incerto, sua empresa precisa otimizar todos os meios dispon&iacute;veis para atingir seus objetivos comerciais. Manter o status quo n&atilde;o &eacute; mais uma op&ccedil;&atilde;o.<\/p>\n<p data-start=\"588\" data-end=\"723\">Um programa de contas-chave bem estruturado &eacute; pr&eacute;-requisito para que o B2B alcance alto desempenho no crescimento das vendas org&acirc;nicas.<\/p>\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"navy cartes py-6\">\n\t\n\t<div class=\"container\">\n\t\n\t\t\n\t<div class=\"row\">\n\t\t\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\n\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\n\t\t\t\tNOSSAS SOLU\u00c7\u00d5ES PARA A GEST\u00c3O DE CONTAS-CHAVE E CONTAS-CHAVE\t\n\t\t\t<\/h2>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\t\n\t<div class=\"row\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"carte h-100\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"pb-1 carte__h3\">Otimizando a venda comercial <\/h3>\n\t\t\t\t\t\t<div class=\"carte__content\">\n\t\t\t\t\t\t\t<p data-start=\"233\" data-end=\"609\">Um programa de contas-chave, muitas vezes, &eacute; mais um slogan ou encantamento organizacional do que uma realidade. No entanto, os melhores Programas de Contas-Chave provam o contr&aacute;rio. Nossos consultores n&atilde;o s&atilde;o te&oacute;ricos ou iniciantes, mas profissionais que j&aacute; ocuparam cargos de responsabilidade comercial nessas &aacute;reas &mdash; e atuam diretamente na consultoria de execu&ccedil;&atilde;o.<\/p>\n<p data-start=\"611\" data-end=\"920\">&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"carte h-100\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"pb-1 carte__h3\">Avalia\u00e7\u00e3o de vendedores e gerentes de vendas <\/h3>\n\t\t\t\t\t\t<div class=\"carte__content\">\n\t\t\t\t\t\t\t<p>Muitos de nossos clientes expressam s&eacute;rias d&uacute;vidas sobre o alinhamento entre suas equipes de contas e os desafios estrat&eacute;gicos que enfrentam. Como identificar os melhores talentos com potencial para assumir posi&ccedil;&otilde;es de KAM? E, mais importante: como personalizar o desenvolvimento de suas habilidades?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"carte h-100\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"pb-1 carte__h3\">TREINAMENTO KAM <\/h3>\n\t\t\t\t\t\t<div class=\"carte__content\">\n\t\t\t\t\t\t\t<p>Os resultados dos treinamentos em gest&atilde;o de contas-chave de nossos clientes n&atilde;o s&atilde;o acidentais. A Halifax oferece uma abordagem pr&aacute;tica, pensada para gerar diferencia&ccedil;&atilde;o real nos mercados em que atua.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"carte h-100\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"pb-1 carte__h3\">TREINAMENTO SAM <\/h3>\n\t\t\t\t\t\t<div class=\"carte__content\">\n\t\t\t\t\t\t\t<p>Nosso programa KAM para SAM apoia sua transi&ccedil;&atilde;o, oferecendo todas as chaves para que voc&ecirc; evolua de um bom Gerente de Conta-Chave para um verdadeiro Gerente Estrat&eacute;gico de Contas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\t\t\t\t\t\tAS 3 PROMESSAS DE UM PROGRAMA DE GEST\u00c3O DE CONTAS-CHAVE\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<div class=\"accordion\" id=\"args\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\">\n\t\t\t\t\t<div class=\"card-header\" id=\"heading-1\">\n\t\t\t\t\t\t<button  type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n\t\t\t\t\t\tUM CRESCIMENTO X2\t\t\t\t\t\t<i data-feather=\"chevron-down\"><\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"collapse-1\" class=\"collapse show\" aria-labelledby=\"heading-1\" data-parent=\"#args\">\n\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<p>Os programas de contas-chave geram, em m\u00e9dia, pelo menos o dobro do crescimento observado no desempenho geral da empresa.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\">\n\t\t\t\t\t<div class=\"card-header\" id=\"heading-2\">\n\t\t\t\t\t\t<button class=\"btn btn-link collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n\t\t\t\t\t\tUMA MARGEM DE +21%: \t\t\t\t\t\t<i data-feather=\"chevron-down\"><\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"collapse-2\" class=\"collapse \" aria-labelledby=\"heading-2\" data-parent=\"#args\">\n\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<p>Programas de contas-chave maduros geram, em m\u00e9dia, pelo menos 21% mais margem do que os programas comerciais padr\u00e3o.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\">\n\t\t\t\t\t<div class=\"card-header\" id=\"heading-3\">\n\t\t\t\t\t\t<button class=\"btn btn-link collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n\t\t\t\t\t\t73% DAS EMPRESAS RELATAM UM AUMENTO NA SATISFA\u00c7\u00c3O DO CLIENTE\t\t\t\t\t\t<i data-feather=\"chevron-down\"><\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"collapse-3\" class=\"collapse \" aria-labelledby=\"heading-3\" data-parent=\"#args\">\n\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<p>Empresas com programas de contas-chave relatam um aumento significativo na satisfa\u00e7\u00e3o dos clientes \u2014 e um cliente satisfeito \u00e9 o melhor indicador de crescimento.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"white py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">EXPERI\u00caNCIA INTERNACIONAL EM PROGRAMAS DE CONTAS-CHAVE<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<p>\n\t\t\t\t\t<p data-start=\"202\" data-end=\"414\">Na Halifax Consulting, desenvolvemos um centro internacional de especializa&ccedil;&atilde;o em programas de contas-chave &mdash; abordando desde segmenta&ccedil;&atilde;o, processos de gest&atilde;o e ferramentas, at&eacute; habilidades de vendas e lideran&ccedil;a.<\/p>\n<p data-start=\"416\" data-end=\"670\">Estabelecer, identificar e fortalecer rela&ccedil;&otilde;es de confian&ccedil;a com seus principais clientes e parceiros &eacute; um desafio &mdash; mas traz duas consequ&ecirc;ncias poderosas: os clientes estrat&eacute;gicos passam a sentir-se respeitados e se engajam em novas conversas comerciais.<\/p>\n<p data-start=\"672\" data-end=\"962\">Seus principais gerentes de contas, ou KAMs, deixam de ser percebidos como simples vendedores &ldquo;justos&rdquo;, seja internamente ou externamente. Passam a ser vistos como verdadeiros <strong data-start=\"848\" data-end=\"874\">parceiros estrat&eacute;gicos<\/strong> &mdash; tanto no desempenho dos clientes quanto na gera&ccedil;&atilde;o de novas oportunidades de neg&oacute;cio.<\/p>\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n<section class=\"light block-benefits-4 py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\t4 CASOS EM QUE UM PROGRAMA KAM \u00c9 ABSOLUTAMENTE FUNDAMENTAL\t\t\t\t\t<span class=\"h2-subtitle\"><\/span>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-2 col-sm-3 col-sm-12\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"fadeIn\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/themes\/halifax\/library\/img\/halifax-consulting-benefits-icon.svg\" alt=\"icone benefices\" width=\"100%\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-lg-10 col-sm-9 col-sm-12 fadeIn\">\n\t\t\t\t\t\t\t\t<h3 class=\"benef-title\">Voc\u00ea tem clientes de muito alto potencial<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"benef-content\">N\u00e3o pense apenas no volume de neg\u00f3cios gerado atualmente por um cliente. Considere o alto potencial daqueles que ainda n\u00e3o est\u00e3o maduros. Um programa KAM permite desenvolver com esses clientes uma rela\u00e7\u00e3o privilegiada e duradoura.<br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-2 col-sm-3 col-sm-12\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"fadeIn\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/themes\/halifax\/library\/img\/halifax-consulting-benefits-icon.svg\" alt=\"icone benefices\" width=\"100%\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-lg-10 col-sm-9 col-sm-12 fadeIn\">\n\t\t\t\t\t\t\t\t<h3 class=\"benef-title\">Voc\u00ea tem problemas de fidelidade do cliente<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"benef-content\">Diversos estudos mostram que conquistar novos clientes \u00e9 muito mais caro do que manter os atuais. Aumentar a reten\u00e7\u00e3o em apenas 5% pode elevar os lucros entre 25% e 95%. No entanto, apenas 18% das empresas t\u00eam uma estrat\u00e9gia estruturada para reten\u00e7\u00e3o. Com um Programa de Contas-Chave, voc\u00ea pode mudar isso agora \u2014 come\u00e7ando pelos seus clientes mais importantes.<br \/>\n<br \/>\n<br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-2 col-sm-3 col-sm-12\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"fadeIn\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/themes\/halifax\/library\/img\/halifax-consulting-benefits-icon.svg\" alt=\"icone benefices\" width=\"100%\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-lg-10 col-sm-9 col-sm-12 fadeIn\">\n\t\t\t\t\t\t\t\t<h3 class=\"benef-title\">Voc\u00ea tem l\u00edderes de opini\u00e3o entre seus clientes<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"benef-content\">Com um programa KAM, voc\u00ea fortalece o relacionamento com esses l\u00edderes de opini\u00e3o e contribui diretamente para sua performance. O valor criado para esses l\u00edderes, vis\u00edvel ao mercado, confere \u00e0 sua empresa legitimidade e acesso privilegiado aos demais players do setor.<br \/>\n<br \/>\n<br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-2 col-sm-3 col-sm-12\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"fadeIn\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/themes\/halifax\/library\/img\/halifax-consulting-benefits-icon.svg\" alt=\"icone benefices\" width=\"100%\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-lg-10 col-sm-9 col-sm-12 fadeIn\">\n\t\t\t\t\t\t\t\t<h3 class=\"benef-title\">Voc\u00ea \u00e9 uma empresa inovadora<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"benef-content\">Um programa de contas-chave ajuda a convencer seus clientes do impacto das suas inova\u00e7\u00f5es. Vender inova\u00e7\u00e3o exige um processo comercial mais robusto, pois demanda acompanhar a organiza\u00e7\u00e3o do cliente em momentos de transforma\u00e7\u00e3o.<br \/>\n<br \/>\n<br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block_texte_cta\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\n\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12 block_texte_cta--contenu\">\n\t\t\t\t\n\t\t\t\tVoc\u00ea quer saber mais sobre nossos programas de Key Account Management?\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-12 block_texte_cta--bouton\">\n\t\t\t\t\n\t\t\t\t<a class=\"btn\" href=\"https:\/\/forms.zohopublic.com\/andernagroup\/form\/brcontact\/formperma\/QK_89tERotb7PZjGA1CFwHbWouQcjlMbOMwGBh_VvlU\" title=\"Contato\">Contato<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t<\/div>\n\t\n<\/section><\/div>\n\n\n<section class=\"success-single grey\">\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-lg-7 col-md-6 col-sm-12 p-6\">\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t<h3>Casos de sucesso: Empresa global de tecnologia<\/h3>\n\t\t\t\t\t\t\t<p>Como parte de um programa de transforma\u00e7\u00e3o em vendas voltado para acelerar o crescimento, a empresa optou por introduzir um curso de treinamento para novos vendedores, incluindo jovens rec\u00e9m-formados e novos contratados.<\/p>\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.halifax-consulting.com\/br\/casos-de-sucesso\/empresa-global-de-tecnologia\/\" class=\"btn btn-hx btn-hx-ducky\">Leia mais<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-lg-5 col-md-6 col-sm-12 p-0\">\n\t\t\t\t\t\t\t<figure class=\"\">\n<!-- \t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2019\/12\/halifax-consulting-success-story-thales.jpg\" alt=\"image success-story\" \/> -->\n\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2019\/12\/halifax-consulting-success-story-thales.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":2959,"parent":543,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e1tica de gerenciamento de contas-chave - Halifax Consulting \u2013 BR<\/title>\n<meta name=\"description\" content=\"Um programa para gestores de contas-chave bem-sucedidos, d\u00ea \u00e0 sua empresa os meios para atingir suas ambi\u00e7\u00f5es!\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e1tica de gerenciamento de contas-chave - Halifax Consulting \u2013 BR\" \/>\n<meta property=\"og:description\" content=\"Um programa para gestores de contas-chave bem-sucedidos, d\u00ea \u00e0 sua empresa os meios para atingir suas ambi\u00e7\u00f5es!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/\" \/>\n<meta property=\"og:site_name\" content=\"Halifax Consulting \u2013 BR\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T18:23:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2023\/06\/Clevel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/\",\"url\":\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/\",\"name\":\"Pr\u00e1tica de gerenciamento de contas-chave - Halifax Consulting \u2013 BR\",\"isPartOf\":{\"@id\":\"https:\/\/www.halifax-consulting.com\/br\/#website\"},\"datePublished\":\"2023-06-05T14:25:27+00:00\",\"dateModified\":\"2025-07-08T18:23:39+00:00\",\"description\":\"Um programa para gestores de contas-chave bem-sucedidos, d\u00ea \u00e0 sua empresa os meios para atingir suas ambi\u00e7\u00f5es!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.halifax-consulting.com\/br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consultoria\",\"item\":\"https:\/\/www.halifax-consulting.com\/br\/consultoria\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pr\u00e1tica de gerenciamento de contas-chave\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.halifax-consulting.com\/br\/#website\",\"url\":\"https:\/\/www.halifax-consulting.com\/br\/\",\"name\":\"Halifax Consulting \u2013 BR\",\"description\":\"Halifax Consulting est un cabinet de conseil en performance commerciale sp\u00e9cialis\u00e9 dans la formation des \u00e9quipes et managers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.halifax-consulting.com\/br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pr\u00e1tica de gerenciamento de contas-chave - Halifax Consulting \u2013 BR","description":"Um programa para gestores de contas-chave bem-sucedidos, d\u00ea \u00e0 sua empresa os meios para atingir suas ambi\u00e7\u00f5es!","canonical":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/","og_locale":"pt_BR","og_type":"article","og_title":"Pr\u00e1tica de gerenciamento de contas-chave - Halifax Consulting \u2013 BR","og_description":"Um programa para gestores de contas-chave bem-sucedidos, d\u00ea \u00e0 sua empresa os meios para atingir suas ambi\u00e7\u00f5es!","og_url":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/","og_site_name":"Halifax Consulting \u2013 BR","article_modified_time":"2025-07-08T18:23:39+00:00","og_image":[{"width":1920,"height":545,"url":"https:\/\/www.halifax-consulting.com\/br\/wp-content\/uploads\/sites\/4\/2023\/06\/Clevel.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/","url":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/","name":"Pr\u00e1tica de gerenciamento de contas-chave - Halifax Consulting \u2013 BR","isPartOf":{"@id":"https:\/\/www.halifax-consulting.com\/br\/#website"},"datePublished":"2023-06-05T14:25:27+00:00","dateModified":"2025-07-08T18:23:39+00:00","description":"Um programa para gestores de contas-chave bem-sucedidos, d\u00ea \u00e0 sua empresa os meios para atingir suas ambi\u00e7\u00f5es!","breadcrumb":{"@id":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/pratica-de-gerenciamento-de-contas-chave\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.halifax-consulting.com\/br\/"},{"@type":"ListItem","position":2,"name":"Consultoria","item":"https:\/\/www.halifax-consulting.com\/br\/consultoria\/"},{"@type":"ListItem","position":3,"name":"Pr\u00e1tica de gerenciamento de contas-chave"}]},{"@type":"WebSite","@id":"https:\/\/www.halifax-consulting.com\/br\/#website","url":"https:\/\/www.halifax-consulting.com\/br\/","name":"Halifax Consulting \u2013 BR","description":"Halifax Consulting est un cabinet de conseil en performance commerciale sp\u00e9cialis\u00e9 dans la formation des \u00e9quipes et managers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.halifax-consulting.com\/br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/pages\/2955"}],"collection":[{"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/comments?post=2955"}],"version-history":[{"count":5,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/pages\/2955\/revisions"}],"predecessor-version":[{"id":3677,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/pages\/2955\/revisions\/3677"}],"up":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/pages\/543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/media\/2959"}],"wp:attachment":[{"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/media?parent=2955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/br\/wp-json\/wp\/v2\/categories?post=2955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}