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Instructional design and digital learning

We don’t all learn the same way

The quality of sales execution depends on an increasingly diverse range of considerations like speedier product launches, new digital sales solutions, the ability to master sales processes and build on best practices while adapting to increasingly fast-changing market environments. Faced with these challenges, sales organizations need more flexibility and agility to roll out their full range of IT, tech and marketing resources as swiftly and seamlessly as possible.

We specialize in helping our clients design and deploy the best resources using state-of-the-art learning solutions for sales forces. We focus on agility, understanding and motivation to boost sales efficiency.


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100% sales professionals

Whatever your focus (product, tool or process), our consultants can help your sales teams turn any situation to their advantage.

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30% less classroom time

We offer solutions that empower you to roll out programmes for your salespeople that require much less classroom time than conventional approaches, along with a better rate of retention and acquisition.

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20% increase in retention rate

Around 30% of salespeople do not know enough about their products to pitch them properly and close deals alone… We provide the tools needed to continually embed and reinforce knowledge.

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100% self-sufficiency

We will support your teams in everything from product marketing and tech support to the pursuit of sales excellence and development of in-house trainers, giving you the self-sufficiency needed to maintain your upward momentum.

Success story: Abbott

Abbott, at that time, was in the process of changing its structure, they had reorganized their Cardiovascular division by breaking it into 2 subdivisions. The group had also recently recruited new sales representatives and technical engineers who needed training. In addition, there was a need to strengthen the sales posture of the company’s technical engineers. They chose to work with Halifax to get help with these critical tasks and to optimize their sales performance.

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