Certification and qualifications

Why study sales? Sales training is seen as the poor relation of higher education, both in Europe and around the world. Yet the field is increasingly complex and requires ever-greater sales expertise. People with a technical background whose skills are key to business development; product sales personnel keen to sell more complex solutions or move into key account management; young graduates aiming to pursue a career in marketing and management with a focus on sales specialization… All of these situations require longer courses adapted to specific needs.