The B2B sales accreditation comprises three key parts:
It includes regular benchmarks to check lessons learned, with trainees drawing up a plan for a deal specific to their position, then defending their approach in front of a jury before tackling a simulated sales meeting:
- Master the full range of professional B2B sales resources:
conduct, organisation, motivation.
- Define specific prospecting priorities.
- Structure sales meetings in a professional manner.
- Draw on personal qualities to find the most effective approach to sales.
- Structure and prepare negotiations with professional buyers.
- Develop your ability to adapt to different situations, contacts and contexts.