One cannot engage in high-level business conversations about ESG (Environmental, Social and Governance) criteria without a clear understanding of their definition. It is important to understand the history of commitments made, including by most major international accounts, and to know the state of the art of progress. Many companies, particularly French and European, no longer hesitate to indicate their carbon indicators at the same time as the publication of their financial statements. It is therefore important to take into account this new paradigm in its approach to selling solutions.
This program allows you to revisit your sales process: Which new interlocutors to approach and how? Which pitch for sustainable innovation solutions? What questions to ask? How to calculate the value impact of these solutions?
A balance between individual and group time and practical application (coaching, training, simulation) in short, effective periods.
This course combines an individual awareness of the predispositions to change for a “Sustainable Value Selling” approach as well as an appropriation of the techniques and methods necessary for a real situation.
Individual coaching on one’s own ecological balance sheet thanks to the advanced solution of our partner AtmanCo, followed by a training course in sub-groups punctuated by a real-life situation.
Key account managers, practice managers, senior consultants, development managers, sales managers, and more generally any business developer or sales person who needs to accelerate the sale of sustainable solutions for their customers.
Prerequisite: a mastery of sales techniques and value selling experience
EN
LATAM
ASIA