The impact of business automation and digitisation has led many B2B companies to review their distance-selling model and their relationship with clients. This might involve changes such as reassigning back-office teams to positions that bring more added value, segmenting packaged solutions to better target needs remotely, or helping complex sales teams better identify and qualify leads. All of these challenges require steps to enhance relevant skillsets.
Find versatile, flexible solutions when needed.
Enhance capabilities to generate extra value and tune into client needs.
Avoid constant follow-up by improving engagement.
Involve management in shaping sales skills.