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KAM

Are your key account managers business advisors?

The focus here is on successful, efficient key account management (KAM): building an internal and external network, negotiating deals at the highest level, drawing up a strategy that mirrors the maturity of your client’s business plan. Training methodology emphasizes tangible insight into sales techniques for key accounts.

Benefits

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Structure and manage a key account

Shape a revenue growth strategy with the client.

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Optimize client relations

Cultivate client satisfaction, set up a sponsorship programme and track progress.

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Identify opportunities and draft an action plan

Learn how to implement action plans involving key stakeholders in your in-house organisation as well as that of your client.

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Determine relevant lobbying and networking initiatives

Map out key players, clarify decision-making channels, and introduce relevant lobbying and networking initiatives to grow your field of influence.

KAM symposium

Every year, ESSEC and Halifax Consulting host a crucial, peer-to-peer event for key account management and strategic account management. One and a half days packed with activities, information and dozens of cutting-edge workshops, attracting over 100 participants annually.

FIND OUT MORE ABOUT THE SYMPOSIUM

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Success story: Dassault Systèmes

To accelerate growth, Dassault Systèmes also relies on the support of a highly skilled inside sales force.

Read more

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