The focus here is on successful, efficient key account management (KAM): building an internal and external network, negotiating deals at the highest level, drawing up a strategy that mirrors the maturity of your client’s business plan. Training methodology emphasizes tangible insight into sales techniques for key accounts.
Shape a revenue growth strategy with the client.
Cultivate client satisfaction, set up a sponsorship programme and track progress.
Learn how to implement action plans involving key stakeholders in your in-house organisation as well as that of your client.
Map out key players, clarify decision-making channels, and introduce relevant lobbying and networking initiatives to grow your field of influence.
Every year, ESSEC and Halifax Consulting host a crucial, peer-to-peer event for key account management and strategic account management. One and a half days packed with activities, information and dozens of cutting-edge workshops, attracting over 100 participants annually.