{"id":1419,"date":"2020-03-23T16:35:00","date_gmt":"2020-03-23T15:35:00","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/en\/?page_id=1419"},"modified":"2022-09-13T12:29:00","modified_gmt":"2022-09-13T10:29:00","slug":"nexans-chili","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/nexans-chili\/","title":{"rendered":"Nexans Chili"},"content":{"rendered":"<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Challenges<\/strong>\n\t\t\t\tThe switch to halogen-free cables and strict application of safety standards opened up a window of opportunity in the Latin American market due to the lack of players offering such solutions. Nexans aimed to take advantage of the situation and quickly ramp up market penetration and take-up for its Freetox-Flex series, which boasts standard-beating fire-safety performance. Market access was largely indirect, requiring the use of distributors, which made it necessary to train the secondary sales force in Freetox-Flex cables quickly and efficiently, ensuring solid awareness of products and benefits.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">+34%<\/h4>\n\t\t\t<p class=\"key-description\">increase in product<br>sales in six months<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">-23%<\/h4>\n\t\t\t<p class=\"key-description\">reduction in training costs compared<br>with conventional approaches<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">+37%<\/h4>\t\n\t\t\t<p class=\"key-description\">more people trained<br> compared with conventional network training programmes<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">The Halifax Consulting Solution<\/h3>\n\t\t\t\t<p>We launched a pilot initiative with the main electrical equipment distributor in Chile, including 14 offices and 152 salespeople in six months. A mobile learning solution was used to roll out three waves of questions (awareness of electrical standards, understanding of electrical initiatives, and the scope for dealers to advise their customers on project design and deal with challenging resistance to Freetox-Flex sales). This last wave put them in a position to kindle the interest of recalcitrant customers and overcome objections to Freetox-Flex.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/03\/halifax-consulting-success-story-nexans-1.jpg\" alt=\"photo success story Nexans Chili\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/03\/halifax-consulting-success-story-nexans-1.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tKeys to success\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Choice of technology: the best solution available to reinforce knowledge remotely.<\/li>\n<li>Working hand in hand with Nexans experts to craft effective pitches.<\/li>\n<li>Nexans and retailer management teams involved in communication and follow-up.<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Nexans was aiming to take advantage of the lack of players in the Chilean market to quickly boost market penetration for Freetox-Flex cables.<\/p>\n","protected":false},"author":4,"featured_media":1421,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[3,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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