{"id":1442,"date":"2020-01-02T16:00:16","date_gmt":"2020-01-02T15:00:16","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/en\/?page_id=1442"},"modified":"2021-09-30T10:27:16","modified_gmt":"2021-09-30T08:27:16","slug":"grain-and-food-ingredients","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/grain-and-food-ingredients\/","title":{"rendered":"Grain and food ingredients"},"content":{"rendered":"<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Challenges<\/strong>\n\t\t\t\tThe company was planning to grow and diversify through its distributor in Thailand by increasing the sale of complementary products and acquiring new customers. To rise to this twofold challenge, the first priority was to improve product awareness among sales teams, with a focus on new complementary products. \t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">30%<\/h4>\n\t\t\t<p class=\"key-description\">improvement in product<br>awareness in two months<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">21%<\/h4>\n\t\t\t<p class=\"key-description\">increase in sales of key<br>products in four months<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">18<\/h4>\t\n\t\t\t<p class=\"key-description\">new customers <br>won during the campaign<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">The Halifax Consulting Solution<\/h3>\n\t\t\t\t<p>Salespeople were first tested on their product knowledge and job awareness using a gamification solution devised in conjunction with the management team (including technical specialists and sales managers). The assessment was repeated three times in two months. This was followed by a Train The Trainer (TTT) programme for managers to transition away from the previous technical training process\u2014which focused heavily on the product\u2014toward a more customer-centric approach.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/04\/halifax-consulting-success-story-grain-food-ingredients.jpg\" alt=\"photo success story Grain and food ingredients\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/04\/halifax-consulting-success-story-grain-food-ingredients.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tKeys to success\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Management engagement, especially on the part of the country manager, and definition of KPI.<\/li>\n<li>Customization through a versatile mobile learning approach with solutions fully adapted to the specific needs of the company and the Thai market.<\/li>\n<li>First-rate follow-up through regular meetings with management. <\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The company was planning to grow and diversify by increasing the sale of complementary products and acquiring new customers. <\/p>\n","protected":false},"author":4,"featured_media":1444,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[3,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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