{"id":295,"date":"2020-03-19T16:08:51","date_gmt":"2020-03-19T15:08:51","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/?page_id=295"},"modified":"2021-09-30T10:28:13","modified_gmt":"2021-09-30T08:28:13","slug":"a-leading-generic-drug-company","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/","title":{"rendered":"Pharmaceutical company"},"content":{"rendered":"<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Challenges<\/strong>\n\t\t\t\tA pharmaceutical company making generics was facing an array of market challenges, including the discontinuation of subsidies for the active ingredient in one of its flagship drugs and general practitioners&#8217; dwindling interest in drug-rep visits. Through its 60 frontline representatives, the company was looking to revitalise sales by offering a bespoke information service for doctors using digital resources to assist with recommendations.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">60<\/h4>\n\t\t\t<p class=\"key-description\">salespeople trained<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">6<\/h4>\n\t\t\t<p class=\"key-description\">regions involved<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">7%<\/h4>\t\n\t\t\t<p class=\"key-description\">growth in recommendations<br \/><br \/>\nin a stable market<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">The Halifax Consulting Solution<\/h3>\n\t\t\t\t<p>A two-year programme. The first year was rolled out in conjunction with regional managers who had been given prior training. It combined initial online learning with practical workshops and digital challenges. The second year involved more of a focus on getting managers to coach their teams, guiding each of their sales reps through the different phases of meetings with doctors using a video-learning platform.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"photo success story Pharmaceutical company\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tKeys to success\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Frontline management very actively involved.<\/li>\n<li>Strong interactivity and long-term involvement for participants.<\/li>\n<li>Sales and marketing alignment.<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"navy temoignage py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<blockquote>\n\t\t\t\t\t<p>I really enjoyed the interactive nature of the sessions, the approach to training that lets time take its course, and the ability to build on the techniques further through video learning.<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\tAntoine R.\t\t\t\t\t\t<small>Training participant<\/small>\n\t\t\t\t\t<\/cite>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The company was seeking to revitalise sales by offering a bespoke information service for doctors using digital resources to assist with recommendations.<\/p>\n","protected":false},"author":4,"featured_media":296,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[2,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmaceutical company - Halifax Consulting \u2013\u00a0EN<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaceutical company - Halifax Consulting \u2013\u00a0EN\" \/>\n<meta property=\"og:description\" content=\"The company was seeking to revitalise sales by offering a bespoke information service for doctors using digital resources to assist with recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Halifax Consulting \u2013\u00a0EN\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-30T08:28:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/\",\"url\":\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/\",\"name\":\"Pharmaceutical company - Halifax Consulting \u2013\u00a0EN\",\"isPartOf\":{\"@id\":\"https:\/\/www.halifax-consulting.com\/en\/#website\"},\"datePublished\":\"2020-03-19T15:08:51+00:00\",\"dateModified\":\"2021-09-30T08:28:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.halifax-consulting.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Success Stories\",\"item\":\"https:\/\/www.halifax-consulting.com\/en\/success-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pharmaceutical company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.halifax-consulting.com\/en\/#website\",\"url\":\"https:\/\/www.halifax-consulting.com\/en\/\",\"name\":\"Halifax Consulting \u2013\u00a0EN\",\"description\":\"Un site utilisant Les sites de Halifax Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.halifax-consulting.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharmaceutical company - Halifax Consulting \u2013\u00a0EN","canonical":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/","og_locale":"en_GB","og_type":"article","og_title":"Pharmaceutical company - Halifax Consulting \u2013\u00a0EN","og_description":"The company was seeking to revitalise sales by offering a bespoke information service for doctors using digital resources to assist with recommendations.","og_url":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/","og_site_name":"Halifax Consulting \u2013\u00a0EN","article_modified_time":"2021-09-30T08:28:13+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.halifax-consulting.com\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/","url":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/","name":"Pharmaceutical company - Halifax Consulting \u2013\u00a0EN","isPartOf":{"@id":"https:\/\/www.halifax-consulting.com\/en\/#website"},"datePublished":"2020-03-19T15:08:51+00:00","dateModified":"2021-09-30T08:28:13+00:00","breadcrumb":{"@id":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/a-leading-generic-drug-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.halifax-consulting.com\/en\/"},{"@type":"ListItem","position":2,"name":"Success Stories","item":"https:\/\/www.halifax-consulting.com\/en\/success-stories\/"},{"@type":"ListItem","position":3,"name":"Pharmaceutical company"}]},{"@type":"WebSite","@id":"https:\/\/www.halifax-consulting.com\/en\/#website","url":"https:\/\/www.halifax-consulting.com\/en\/","name":"Halifax Consulting \u2013\u00a0EN","description":"Un site utilisant Les sites de Halifax Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.halifax-consulting.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/pages\/295"}],"collection":[{"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":10,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/pages\/295\/revisions"}],"predecessor-version":[{"id":2327,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/pages\/295\/revisions\/2327"}],"up":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/pages\/547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/media\/296"}],"wp:attachment":[{"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.halifax-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}