{"id":295,"date":"2020-03-06T16:08:51","date_gmt":"2020-03-06T15:08:51","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/?page_id=295"},"modified":"2021-01-19T07:54:43","modified_gmt":"2021-01-19T07:54:43","slug":"laboratorio-farmaceutico","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/it\/storie-di-successo\/laboratorio-farmaceutico\/","title":{"rendered":"Laboratorio farmaceutico"},"content":{"rendered":"\n<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n<h2 class=\"intro-h2\"><strong>Le sfide<\/strong><\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\"><\/strong>\n\t\t\t\tLaboratorio farmaceutico attivo nel settore della medicina generale che deve affrontare diversi condizionamenti di mercato: cessato rimborso da parte del sistema sanitario del principio attivo di uno dei farmaci pi\u00f9 importanti, disinteresse di un numero sempre maggiore di medici di famiglia per la visita medica&#8230; Con i suoi sessanta addetti alla prescrizione del farmaco, il laboratorio cerca di dare un nuovo impulso alle vendite offrendo un servizio di informazione maggiormente differenziato presso i medici, nello specifico attraverso l&#8217;uso efficace di strumenti digitali di ausilio alla preparazione di ricette.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">60<\/h4>\n\t\t\t<p class=\"key-description\">commerciali formati<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">6<\/h4>\n\t\t\t<p class=\"key-description\">regioni interessate<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">+7%<\/h4>\t\n\t\t\t<p class=\"key-description\">di crescita delle ricette<br \/><br \/>\nsu un mercato stabile<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">La soluzione di Halifax Consulting<\/h3>\n\t\t\t\t<p><p>Programma su 2 anni. Implementazione il primo anno, in collaborazione con i direttori regionali previamente formati, di un programma che include una formazione digitale preventiva, laboratori di pratica e challenge digitale. Il secondo anno, l&#8217;accento viene posto sul coaching dei team da parte dei loro manager: questi formano i loro addetti alle diverse fasi della riunione con il medico attraverso una piattaforma di esercitazione video.<\/p>\n<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/it\/wp-content\/uploads\/sites\/10\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"photo success story Laboratorio farmaceutico\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/it\/wp-content\/uploads\/sites\/10\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tLe chiavi del successo\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Forte coinvolgimento del management operativo<\/li>\n<li>Forte interattivit\u00e0 a lungo termine per i partecipanti<\/li>\n<li>Allineamento delle funzioni commerciali e marketing<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"navy temoignage py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<blockquote>\n\t\t\t\t\t<p>Ho adorato l&#8217;interattivit\u00e0 delle sessioni, la logica della formazione che da tempo al tempo, la possibilit\u00e0 di approfondire le tecniche apprese durante le esercitazioni video.<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\tAntoine R.\t\t\t\t\t\t<small>Partecipante alla formazione<\/small>\n\t\t\t\t\t<\/cite>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Il laboratorio cerca di dare un nuovo impulso alle vendite offrendo un servizio di informazione maggiormente differenziato presso i medici, nello specifico attraverso l&#8217;uso efficace di strumenti digitali di ausilio alla preparazione di ricette<\/p>\n","protected":false},"author":1,"featured_media":296,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[2,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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