{"id":295,"date":"2020-03-19T16:08:51","date_gmt":"2020-03-19T15:08:51","guid":{"rendered":"https:\/\/www.halifax-consulting.com\/?page_id=295"},"modified":"2021-10-11T18:40:25","modified_gmt":"2021-10-11T16:40:25","slug":"compania-farmaceutica","status":"publish","type":"page","link":"https:\/\/www.halifax-consulting.com\/splat\/historias-exito\/compania-farmaceutica\/","title":{"rendered":"Compa\u00f1\u00eda farmac\u00e9utica"},"content":{"rendered":"<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t<h2 class=\"intro\">\n\t\t\t\t<strong class=\"intro-h2 d-block\">Desaf\u00edos<\/strong>\n\t\t\t\tUna compa\u00f1\u00eda farmac\u00e9utica productora de gen\u00e9ricos enfrentaba una serie de desaf\u00edos de mercado, incluida la discontinuidad de subsidios para el ingrediente activo en una de sus drogas emblem\u00e1ticas y el inter\u00e9s cada vez menor de los m\u00e9dicos cl\u00ednicos a las visitas de los representantes de venta. A trav\u00e9s de sus 60 representantes de primera l\u00ednea, la compa\u00f1\u00eda buscaba revitalizar las ventas ofreciendo un servicio de informaci\u00f3n a medida para los m\u00e9dicos utilizando recursos digitales para asistirlos con recomendaciones.\t\t\t<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"container pb-6\">\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">60<\/h4>\n\t\t\t<p class=\"key-description\">vendedores capacitados<\/p>\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">6<\/h4>\n\t\t\t<p class=\"key-description\">regiones involucradas<\/p>\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<div class=\"col-lg-4 col-md-4 col-sm-12\">\n\t\t\t<h4 class=\"key\">7%<\/h4>\t\n\t\t\t<p class=\"key-description\">aumento en recomendaciones<br \/><br \/>\nen un mercado estable<\/p>\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<section class=\"grey bloc-solution p-0\">\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-6\">\n\t\t\t\t<h3 class=\"success-single-titre\">La Soluci\u00f3n de Halifax Consulting<\/h3>\n\t\t\t\t<p>Un programa de dos a\u00f1os. El primer a\u00f1o se implement\u00f3 en conjunto con los gerentes regionales, a quienes se le hab\u00eda brindado entrenamiento previo. Este combinaba aprendizaje inicial en l\u00ednea con talleres de pr\u00e1ctica y desaf\u00edos digitales. El segundo a\u00f1o involucr\u00f3 mayor foco en que los gerentes entrenen a sus equipos, guiando a cada uno de sus representantes de venta a trav\u00e9s de las diferentes fases de reuniones con doctores utilizando una plataforma de video-aprendizaje.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6 col-md-6 col-md-12 p-0\">\n\t\t\t\t<figure>\n\t\t\t\t\t<!--<img decoding=\"async\" src=\"https:\/\/www.halifax-consulting.com\/splat\/wp-content\/uploads\/sites\/5\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"photo success story Compa\u00f1\u00eda farmac\u00e9utica\" width=\"100%\" \/>-->\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.halifax-consulting.com\/splat\/wp-content\/uploads\/sites\/5\/2020\/01\/halifax-consulting-success-story-laboratoire-pharmaceutique-2.jpg\" alt=\"Imagen de medicamentos de un laboratorio farmac\u00e9utico, caso de \u00e9xito de Halifax Consulting, especializada en formaci\u00f3n en t\u00e9cnicas de negociaci\u00f3n y venta\" width=\"100%\" height=\"\" >\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"light py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12\">\n\t\t\t\t<h2 class=\"text-center\">\n\t\t\t\t\tClaves de \u00e9xito\t\t\t\n\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<ul>\n<li>Gerencia de primera l\u00ednea activamente involucrada.<\/li>\n<li>Fuerte interacci\u00f3n y participaci\u00f3n de largo plazo de los participantes.<\/li>\n<li>Alineamiento de Ventas y Marketing.<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"navy temoignage py-6\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 bloc-cles-success\">\n\t\t\t\t<blockquote>\n\t\t\t\t\t<p>Realmente disfrut\u00e9 la naturaleza interactiva de las sesiones, el enfoque de capacitaci\u00f3n que permite que el tiempo tome su curso, y la capacidad de seguir desarrollando las t\u00e9cnicas mediante el aprendizaje por v\u00eddeo.<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\tAntoine R.\t\t\t\t\t\t<small>Participante<\/small>\n\t\t\t\t\t<\/cite>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda buscaba revitalizar las ventas ofreciendo un servicio de informaci\u00f3n a medida para los m\u00e9dicos utilizando recursos digitales para asistirlos con recomendaciones.<\/p>\n","protected":false},"author":1,"featured_media":296,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-success-single.php","meta":[],"categories":[2,5],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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