The subject of Key Account Management is one of Halifax Consulting’s areas of expertise. Our Key Account Management programs allow you to benchmark yourself against European and global best practices in Key Account Management.
Our KAM training programs support you in becoming a key supplier to your target key accounts. Not just a well-scored supplier or a good tactical partner, but a strategic value to them. We train and coach you on your real business to become high level developers capable of triggering growth initiatives with your key accounts and additionally onboarding internal teams in your organization.
Manage key accounts successfully and efficiently: from building an internal and external network, to high-level B2B negotiations, to developing a strategy adapted to the maturity of your client’s project. The methodology of the Key Account Sales and Key Account Management training emphasizes the concrete learning of sales techniques and practices in key accounts but also the necessary posture of internal sales leader.
We offer 2 levels of training:
Also see below our Sales Tech on SalesForce connected account plans: e-Pirat.
e-PIRAT: your key account plan or strategic account plan solution integrated with your Salesforce CRM.
The account plan exercise, also called account review, in the Key Account Manager’s job is one of the key tools and an unavoidable process in Key Account Management: to get a clear view of the strategic client, to understand its stakes and its organization, to model the decision making process, to analyze in detail all the relationships the group has with it, to build its growth initiatives, to align the internal teams, etc.
To make life easier for the KAM and internal teams, we have integrated our PIRAT® account plan model into Salesforce to integrate it into the real-time management system of our key account customers, avoiding unnecessary duplication, and better share the essentials in increasingly agile and global organizations.
Halifax Consulting not only assists you in facilitating and appropriating the account plan process, but also in its sustainable implementation in your management.
See the program of our level 1 Key Account Management Training
A balance between individual and group time and practical application (coaching, training, simulation) in short, effective periods.
Individual coaching on one’s own talents and the best matches with the typical profile of the General Management by category (CEO, CFO, HRD etc.) thanks to the advanced solution of our partner AtmanCo.
A real-life confrontation on account plans and the preparation of key pitches with simulated and debriefed interviews.
For almost 20 years, Halifax Consulting teams have been assisting clients in a wide variety of sectors. We have acquired solid sector knowledge to better adapt to your requirements.
GLOBAL
