Social Selling Training: Prospecting with social networks, building an ecosystem of influence, generating appointments through social selling…

The use of social networks and the Internet is now an integral part of our professional and personal lives. The number of connected people represents 60% of the world’s population with 5.7 billion individuals. Every minute, every day, millions of messages, videos and posts are exchanged on the main social networks such as LinkedIn, Facebook, Instagram, Tiktok, Club House…

This course aims to help sales people integrate these new means of communication into their sales process in order to network, or influence, to develop their personal reputation (personal branding), that of their company (lobbying), or that of their products and services (brand awareness). The course focuses mainly on professional networks, especially LinkedIn, to better prospect and sell.

The objectives

  • To understand the role of social networks in the B2B prospecting and sales process,
  • Evaluate your personal potential as a virtual networker,
  • Build your commercial image and your customer acquisition presence on social networks,
  • Expand your contact spectrum and know how to use the structural leap to better prospect,
  • Make posts that generate reactions and increase the commercial visibility of your solutions.

The advantages of the training

  • A practical training with back and forth between principles, good practices and application on social networking platforms.
  • Individualized coaching at the end of the course to help participants improve their LinkedIn profile and their social selling index (SSI), expand their network, make targeted publications, and get in touch with interesting prospects.
  • A blended learning program of 5h30 (30min E-learning beforehand + 4h group virtual class + 1h individual coaching)

Who is this training for?

All types of sales people, SDR, BDR, pre-sales, key account managers, consultants, sales managers.

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