Animate, motivate and coach its distributors and resellers. Manage the progress and performance of your distribution network…

Indirect sales channels are multiple and present in most businesses. The development of the complexity of the solutions to be sold encourages various partnership modes. The need to access certain markets and/or to reduce sales costs on more commonplace products/services is also a powerful factor in indirect sales methods: distributors, franchisees, resellers, agents, dealers, prescribers, business introducers… All of these are different realities, but they all share a common point of indirect sales and/or partnerships. The training “managing and animating a distribution network” allows you whatever the context of your distribution network to better manage and professionalize your relationship with distributors.

THE ROCK METHOD is the method for animating distributor networks for external partners. It is composed of 4 steps allowing to better understand :

  • ROLE: The role and responsibilities of the distributor network facilitator.
  • ONBOARDING: The recruitment and selection of the right distribution partner.
  • CHANGE: The accompaniment of the distribution partner to enable them to reach the best levels of commercial performance.
  • KPIs : The choice of indicators and interactions allowing the steering and monitoring of results.

The objectives

  • To allow a better appropriation of the role of animator of a distribution network.
  • To give the keys to the animation and piloting on a daily basis, to allow your distribution partner to be more efficient in the execution of the commercial action plan.
  • Develop a customer-oriented posture and flexibility in dealing with the various contacts at your distributor’s.

The advantages of the training

  • A “blended learning” course, with an analytical part of good practices in e-learning format, dynamic and rhythmic. A group workshop part to co-construct, implement and practice the process tools and action plans.
  • The approach mixes good behavior and relational know-how (soft-skills) with management tools (KPIs), dashboards, analysis grids and checklists of good practices.
  • Final situation with an individualized debriefing.
  • A 17-hour blended learning course: E-learning (1 hour) + virtual or face-to-face class (14 hours) + individual coaching (1 hour)

Who is this training for?

Sales leaders and managers of distribution networks, franchises, concessions, etc., managers of partnerships and alliances with responsibility for a defined sales area or territory.

Success story

Halifax Consulting supports Global tech company

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