Training “Selling with the codes of luxury”: Relational elegance is not an option but a condition for success

Luxury is a world apart, with its own codes. One of the essential points of the practices of the major luxury brands is to ensure that the brand’s values are always put into play by the employees. This is not optional; it is a priority. The level of requirement is enormous on this point and all the necessary means are implemented to guarantee a good transmission on the ground of the expected behaviors, the emotions to be transmitted, the attention to details. Beyond these few points, these brands are also attentive to the respect of the new luxury codes at all levels of the commercial chain.

The objectives

  • To better understand the sales codes in the luxury sector and the requirements of a premium clientele.
  • To be able to synchronize with your customers on a cultural level.
  • To understand the emotional mechanisms in premium sales.

The advantages of the training

  • A “blended learning” course, with an analytical part of good practices in e-learning format, dynamic and rhythmic.
  • A group workshop part to co-construct, implement and practice the levels of discourse with a demanding clientele.
  • The approach mixes good behavior and soft-skills inspired by best practices in luxury sales.
  • The final situation is put into practice with an individualized debriefing.

Who is this training for?

All types of sales representatives working in premium environments or with premium clients.

Success story

Halifax Consulting supports Allianz

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