BioMérieux - Halifax Consulting – EN

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Challenges In adapting to the pandemic, the global specialist in medical testing and diagnostics was looking to prepare its sales teams to deal with the new focus on remote selling, which it expects to become the new norm in sales. The company chose to significantly accelerate training in remote selling for all of its sales teams in the very first months of the crisis.

586

sales representatives around the world trained via distance learning

14

different languages

86%

of sales managers have seen an improvement in their team’s performance

The Halifax Consulting Solution

Halifax Consulting deployed a team of 10 consultants worldwide in every language, and developed a tailored e-learning program also translated into several languages: “5 tips for selling via videoconferencing”. The course alternated between individual exercises led by management, online classes and e-learning. The entire sales force was trained in three months.

Keys to success

Extensive expertise in multifaceted distance learning programs and the involvement of local sales managers
An ability to deploy the same global program in 14 languages, including Asian languages
Remote-selling program content ensuring a solid grasp of technical tools and techniques

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