Renault-Nissan was aiming to support growth in B2B sales within the group, especially with key accounts, which are handled by dedicated fleet sales teams. Key accounts are central to today’s challenges in terms of mobility, sustainable development and cost optimization, with negotiations increasingly complex faced with well-structured purchasing organizations. The group was looking to offer its elite sales teams dedicated support specific to negotiations around the world.
pilot schemes set up in China
The solution was first developed centrally then rolled out in different regions through a blended-learning approach combining distance- and classroom-based environments, along with localization of case studies and a serious game.