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Renault-Nissan was aiming to support growth in B2B sales within the group, especially with key accounts, which are handled by dedicated fleet sales teams. Key accounts are central to today’s challenges in terms of mobility, sustainable development and cost optimization, with negotiations increasingly complex faced with well-structured purchasing organizations. The group was looking to offer its elite sales teams dedicated support specific to negotiations around the world.


global solution


satisfaction rate


pilot schemes set up in China

The Halifax Consulting Solution

The solution was first developed centrally then rolled out in different regions through a blended-learning approach combining distance- and classroom-based environments, along with localization of case studies and a serious game.

Keys to success

  • Localization, adaptation and case studies.
  • Pooled resources, negotiating methods and tech solutions.
  • Local consultants certified in the Halifax Methods.

More about our other success