Water and waste management company - Halifax Consulting – EN

Home › Success Stories › Water and waste management company

Challenges The company partners a number of manufacturers and local authorities, and aims to set the standard in renewable-resource management. Its comprehensive range of innovative solutions spans every stage of the waste cycle, from collection to materials recovery and waste-to-energy solutions. In an increasingly competitive environment that demands a combination of innovation and proactive sales, company management introduced a new CRM system to boost sales performance, with high expectations in terms of sales development and profit margins. Sales teams had to quickly ramp up their ability to advise customers and craft complex solutions.

40

managers and 160 sales representatives trained in a very short space of time

97%

satisfaction rate after the first stage and immediate results

100%

asked to sign up for the second stage of the course

We worked closely with the client to design a bespoke, blended-learning course in two stages, combining distance learning (serious game, reinforcement via mobile) and group workshops. Exercises, roleplays and simulations covered the full range of sales processes.

Keys to success

Managers followed exactly the same training course as their teams.
A project manager ensuring consistency and customization for a programme spanning many business units and regions..
A blended-learning approach involving games, assessments, training and a focus on real projects.

More about our other success