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Veterinary laboratory

Challenges The goal was to step up and support the skills and expertise of sales reps across a range of different products. Training would need to refresh product and market awareness in line with the growing number of product launches and changing legal requirements while identifying and making up for any shortcomings.


improvement in

product awareness


minutes a week



The Halifax Consulting Solution

We developed a solution that would reinforce skills by allowing people to test their awareness and learn through gamification. A one-day workshop with product managers and other supervisors was used to design a new approach to product training.

Keys to success

  • Co-creation with management and marketing teams.
  • Improvements to conventional coaching.
  • Performance assessment.

More about our other success