Challenges A market-leading company in Africa had set an ambitious two-year target for organic growth. However, it had doubts as to the ability of its sales organization to support that growth and was aiming to better identify future leading business developers in-house.

50

people involved
in the initial assessment phase

50%

sales growth target
over two years

30

days between launch
and review

The Halifax Consulting Solution

The goal was to co-create a new sales organization by better identifying acquired skills and scope for improvement. This was also an opportunity to adapt tools to track sales performance in line with the new growth strategy. We introduced an assessment method involving 50 people, including psychometric tests, simulation exercises and individual interviews with each participant. In some cases, we also used field support to evaluate best practices in “real-life situations”, along with scope for improvement with clients.

Keys to success

  • Company-wide communication campaign first put in place to get everyone on board.
  • Implementation in line with company strategy, focusing on scope for improvement.
  • Comprehensive recommendations covering three areas:
    • Sales organization.
    • Employee profiles and their potential to shoulder more responsibility.
    • New tools and practices to boost sales performance.

More about our other success

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